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Current Research

 

Dr. Lesschaeve:

  • Determination of the respective weight of marketing and sensory cues on perceived wine qualities
  • Representation of wine quality by consumers from traditional and new producing wine regions [in collaboration with Drs. Valentin and Ballester, University of Burgundy, France]
  • Wine tourism experience: impact on consumer purchase and consumption behaviours [in collaboration with Dr. Bruwer, University of Adelaide, Australia]
  • Defining the different levels of wine knowledge and wine expertise
  • Measuring the different facets of wine consumer involvement

Dr. Mantonakis:

  • Understanding the psychological factors that affect consumer behaviour
  • Specifying how brief exposures to brands and brand related cues indirectly influence consumer preferences and consumer choice
  • Determining how problem-solving indirectly influences consumer preferences
  • Understanding how extraneous factors to consumption influence consumer preferences