Current Research

Dr. Lesschaeve:

• Determination of the respective weight of marketing and sensory cues on perceived food and wine qualities
• Impact of knowledge and expertise on wine evaluation
• Measuring the different facets of consumer involvement
• Consumer perception of horticulture produce and wine: Impact of region of origin (local/imported)  and production methods (organic/sustainable)

Dr. Mantonakis:

• Understanding the psychological factors that affect consumer behaviour
• Specifying how brief exposures to brands and brand related cues indirectly influence consumer preferences and consumer choice
• Determining how problem-solving indirectly influences consumer preferences
• Understanding how extraneous factors to consumption influence consumer preferences