Current Research
Dr. Lesschaeve:
- Determination of the respective weight of marketing and sensory cues on perceived food and wine qualities
- Impact of knowledge and expertise on wine evaluation
- Measuring the different facets of consumer involvement
- Consumer perception of horticulture produce and wine: Impact of region of origin (local/imported) and production methods (organic/sustainable)
Dr. Mantonakis:
- Understanding the psychological factors that affect consumer behaviour
- Specifying how brief exposures to brands and brand related cues indirectly influence consumer preferences and consumer choice
- Determining how problem-solving indirectly influences consumer preferences
- Understanding how extraneous factors to consumption influence consumer preferences
