Current Research

Dr. Lesschaeve:

• Determination of the respective weight of marketing and sensory cues on perceived wine qualities
• Representation of wine quality by consumers from traditional and new producing wine regions [in collaboration with Drs. Valentin and Ballester, University of Burgundy, France]
• Wine tourism experience: impact on consumer purchase and consumption behaviours [in collaboration with Dr. Bruwer, University of Adelaide, Australia]
• Defining the different levels of wine knowledge and wine expertise
• Measuring the different facets of wine consumer involvement

Dr. Mantonakis:

• Understanding the psychological factors that affect consumer behaviour
• Specifying how brief exposures to brands and brand related cues indirectly influence consumer preferences and consumer choice
• Determining how problem-solving indirectly influences consumer preferences
• Understanding how extraneous factors to consumption influence consumer preferences