Welcome

Welcome to the Consumer Laboratory website. Please browse the links for more information about the lab and our research.

Are you a food & wine enthusiast?

Register now to be a part of our tasting panel!

About the Lab

Lab presentations The Consumer Laboratory is a research collaboration between Dr. Isabelle Lesschaeve from the Vineland Research and Innovation Centre, and Dr. Antonia Mantonakis from Brock University.

Drs. Lesschaeve and Mantonakis are currently running various experiments, focus groups, and surveys involving consumers. The research seeks to understand consumer motivation, perception, attention, knowledge, memory, and decision-making.

Dr. Mantonakis in the New York Times
November 23, 2009

Research conducted by Dr. Mantonakis on the effects of serial position on preference was mentioned by the New York Times. See the article, "God, I Hope I Get It"

Research Proves Tasting Room Value
July 07, 2009

Ontario study finds visitors recommend brands and become repeat buyers...more from Wines and Vines Headlines.

Dr. Lesschaeve featured in 'The Grower'
March 10, 2009

Dr. Isabelle Lesschaeve was featured in the current issue of The Grower Magazine

Consumer senses play into produce purchases

Consumer Laboratory Research has Expanded
February 13, 2009

The research capacities of the Consumer Laboratory have recently expanded with Dr. Lesschaeve's new position as Director - Consumer Insights & Product Innovation at the Vineland Research and Innovation Centre.

Media Release

Research Team featured in Niagara Magazine
September 12, 2008

Dr. Mantonakis and Dr. Lesschaeve were featured in the September 2008 issue of Niagara Magazine. The article is titled 'Age of Persuasion'.

Welcome

About the Lab

Latest News

Ontario study finds visitors recommend brands and become repeat buyers...more from Wines and Vines Headlines.